Netflix: 5 milioane de utilizatori activi lunar ai abonamentului cu reclame: Diferență între versiuni

<p>Netflix [https://about.netflix.com/en/news/netflix-2023-upfront-building-a-forever-business a dezvaluit] ca varianta de abonament cu publicitate a atras aproape 5 milioane de utilizatori activi lunar la nivel global, in perioada celor 6 luni de cand aceasta a fost lansata. Potrivit companiei, cifra [https://www.theverge.com/2023/5/18/23728253/netflix-ad-supported-tier-5-million-users-growth#:~:text=The%20streaming%20giant%20disclosed%20the%20figures%20during%20its%202023%20Upfront%20presentation%20on%20Wednesday%2C%20adding%20that%20the%20number%20of%20ad%20tier%20subscribers%20has%20%E2%80%9Cmore%20than%20doubled%E2%80%9D%20since%20early%20this%20year%2C%20with%20the%20median%20age%20of%20users%20being%2034. este] de peste 2x mai mare decat cea inregistrata la inceputul acestui an.</p><p>Numarul utilizatorilor activi lunar [https://www.theverge.com/2023/5/18/23728253/netflix-ad-supported-tier-5-million-users-growth#:~:text=We%20should%20note,later%20this%20year. nu este] similar celui al abonatilor, dar este considerat de Netflix ca [https://finance.yahoo.com/news/netflix-says-ad-tier-has-5-million-monthly-active-users-the-signals-are-promising-134704174.html#:~:text=At%20the%20company%27s%20virtual%20upfronts%20presentation%20on%20Wednesday%2C%20the%20streamer%20revealed%20its%20ad%2Dbased%20plan%2C%20dubbed%20%22Basic%20with%20Ads%2C%22%20has%205%20million%20global%20monthly%20active%20users%2C%20or%20MUAs%2C%20a%20metric%20that%20Netflix%20Worldwide%20Advertising%20President%20Jeremi%20Gorman%20said%20%22actually%20matter%5Bs%5D%20to%20advertisers.%22 fiind] mai relevant pentru publicitari. Totusi, potrivit co-CEO-ului Greg Peters, peste un sfert din numarul noilor abonati [https://www.hollywoodreporter.com/tv/tv-news/netflix-advertising-tier-5-million-subscribers-2023-upfront-1235494427/#:~:text=And%20co%2DCEO%20Greg%20Peters%20noted%20that%20more%20than%20a%20quarter%20of%20signups%20in%20countries%20where%20the%20ad%20plan%20is%20available%20choose%20it%2C%20with%20levels%20of%20engagement%20similar%20to%20those%20of%20its%20ad%2Dfree%20tiers. opteaza] pentru varianta cu publicitate, in tarile in care aceasta este disponibila.</p><p>Greg Peters, co-CEO, Netflix: semnalele [https://www.hollywoodreporter.com/tv/tv-news/netflix-advertising-tier-5-million-subscribers-2023-upfront-1235494427/#:~:text=%E2%80%9CThe%20signals%20are%20promising%3A%20engagement%20on%20our%20ads%20plan%20is%20similar%20to%20our%20comparable%20non%2Dads%20plans%2C%E2%80%9D%20Peters%20said.%20%E2%80%9CThat%E2%80%99s%20critical%20because%20it%20all%20starts%20and%20ends%20with%20consumers.%E2%80%9D sunt] incurajatoare.</p><p>(US.NFLX)</p>