Google reportedly offered to spin off ad business into new Alphabet segment to ward off lawsuit - 09 iulie 2022: Diferență între versiuni
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<p>Google has offered to split parts of its ad-tech business into a separate company under its parent company Alphabet (US.GOOGL) to ward off a second expected antitrust lawsuit from the Department of Justice, The Wall Street Journal reported Friday. | <p>[[Google]] has offered to split parts of its ad-tech business into a separate company under its parent company [[Alphabet]] ([[US.GOOGL]]) to ward off a second expected antitrust lawsuit from the Department of Justice, The Wall Street Journal reported Friday. | ||
Such a concession would keep the ad business under the Alphabet umbrella but still represent a significant change in the digital advertising landscape, in which Google is a massive player on both sides of the market. While most commonly known for its search engine, Google’s main business is online advertising. Alphabet reported $257 billion in revenue for 2021. | Such a concession would keep the ad business under the Alphabet umbrella but still represent a significant change in the digital advertising landscape, in which Google is a massive player on both sides of the market. While most commonly known for its search engine, Google’s main business is online advertising. Alphabet reported $257 billion in revenue for 2021. | ||
Versiunea curentă din 31 octombrie 2024 11:33
Google has offered to split parts of its ad-tech business into a separate company under its parent company Alphabet (US.GOOGL) to ward off a second expected antitrust lawsuit from the Department of Justice, The Wall Street Journal reported Friday. Such a concession would keep the ad business under the Alphabet umbrella but still represent a significant change in the digital advertising landscape, in which Google is a massive player on both sides of the market. While most commonly known for its search engine, Google’s main business is online advertising. Alphabet reported $257 billion in revenue for 2021. But it’s unclear if the offer would satisfy the DOJ.