Google reportedly offered to spin off ad business into new Alphabet segment to ward off lawsuit - 09 iulie 2022
Google has offered to split parts of its ad-tech business into a separate company under its parent company Alphabet (US.GOOGL) to ward off a second expected antitrust lawsuit from the Department of Justice, The Wall Street Journal reported Friday. Such a concession would keep the ad business under the Alphabet umbrella but still represent a significant change in the digital advertising landscape, in which Google is a massive player on both sides of the market. While most commonly known for its search engine, Google’s main business is online advertising. Alphabet reported $257 billion in revenue for 2021. But it’s unclear if the offer would satisfy the DOJ.