Danone trims product range as shoppers balk at high prices (FR.BN) - 20 iunie 2022

De la TradeVille.ro wiki


Earlier this year, some food stores were forced to take products off shelves because they could no longer afford to sell them. Those factors are prompting one of the world's top food manufacturers to rethink how it sells its best-selling products which range from Activia yoghurt and Evian water. 

Danone wants to "stay competitive" so it is not cutting back on promotions but, rather, selling fewer types of products will also help it save logistics costs.

The company is cutting back on so-called "stock keeping units", meaning that some supermarkets will have fewer variations of Danone products when it comes to flavours and sizes, she said.

Ziz said Danone is also investing in software that helps it price products to a more precise degree that consumers will be able to accept.


https://finance.yahoo.com/news/danone-trims-product-range-shoppers-060000408.html


Adus de la „https://wiki.tradeville.ro/index.php?title=Danone_trims_product_range_as_shoppers_balk_at_high_prices_(FR.BN)_-_20_iunie_2022&oldid=3609”