Toyota revamps Crown range, with new models including SUV to be sold outside Japan - 15 iulie 2022
Toyota Motor Corp (US.TM) unveiled four new models of its Crown range on Friday, including a sport-utility vehicle (SUV) for the first time, seeking to reboot the 67-year-old brand as Japan branches out from its long love affair with sedans. The 16th generation of the Crown will be sold outside Japan for the first time in earnest, with plans to reach about 40 countries and regions.
The first new model will be a crossover that will be available in Japan around this autumn.
The four new models are a sedan, an SUV, a station wagon, and a crossover, which combines a sedan with an SUV. The crossover will be offered as a hybrid, while the powertrain of the other models has not been decided.
Reuters reported in April that the world's largest automaker by sales was aiming to launch an SUV version of the Crown.
Toyota sold more than 200,000 of the sedans in 1990 at the height of Japan's economic boom, but by last year domestic annual sales had dwindled to 21,000.