Apple plans to double its digital advertising business workforce - 05 septembrie 2022
The digital ads industry has been on edge about Apple’s advertising ambitions since it launched privacy rules last year that disrupted the $400bn digital ads market, making it difficult to tailor ads to Apple’s 1bn-plus iPhone users.
Meanwhile, Apple’s once-fledgling ads business is now “incredibly fast-growing”, according to a job ad. The business has gone from just a few hundred million dollars of revenue in the late 2010s to about $5bn this year, according to research group Evercore ISI, which expects Apple to have a $30bn ads business within four years.
Compared with Google (US.GOOG) (US.GOOGL) and Facebook (US.META), whose 2021 advertising revenues were $209bn and $115bn, respectively, Apple’s ads business is tiny. But the digital ad industry’s fear is that it could expand quickly, in part by setting rules that critics and rivals say give it an unfair advantage.
(US.AAPL)