BofA says iPhone demand still strong despite reports of production cutback - 30 martie 2022
Bank of America said Apple (US.AAPL) lowered trade-in values for some iPhone models after the launch of the $429 iPhone SE in early March. An iPhone 12 Pro Max, the newest model available for trade-in, is now worth $650 as opposed to $700 before the launch, the note said. The analysts argue this shows demand is still strong since Apple doesn’t need to pay as much to convince people to trade in older iPhones for new models.